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How to Source Quality Jewellery Wholesale in the UK for Retailers

Published date: 23 May 2024

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In the ever changing world of retailing, sourcing quality products at wholesale is essential for success. For retailers across the UK, the quest for quality jewellery wholesale supply holds even greater significance. As retailers strive to meet the diverse tastes and preferences of their customers, the importance of securing reliable sources for wholesale jewellery is essential.

From seasoned jewellers to budding entrepreneurs, understanding how to source quality jewellery wholesale in the UK is essential for sustaining and growing your business. From the fundamentals of jewellery wholesale sourcing, read on for insights, strategies and practical tips tailored specifically for retailers operating within the UK market. From the bustling streets of London to the quaint towns of Scotland, we hope to equip retailers with the knowledge and resources necessary to navigate the wholesale jewellery landscape from our extensive history supplying the retail market for over 50 years and to help with the secrets of sourcing quality jewellery wholesale in the UK.

Understanding the Market

The jewellery wholesale market is a bustling space, characterised by a variety of brands, white label jewellery suppliers, and general wholesalers. From traditional bricks and mortar established businesses to newer online suppliers, there's a wide choice of options for retailers to source wholesale jewellery from. Whilst understanding market trends and consumer preferences is crucial to making informed decisions and staying ahead of the competition.

Trends and Demands in the Jewellery Market

Consumer preferences in the UK's jewellery market are as diverse as the nation itself. Whilst classic designs remain timeless, current trends and demographic shifts influence consumer preferences. From minimalist designs to bold statement pieces, retailers must stay tuned into evolving trends to meet the demands of their customers while staying true to their own brand or business.

With consumers becoming more aware of ethical and sustainable practices in the jewellery industry. Ethically sourced materials and environmentally friendly production methods are gaining traction, reflecting a broader societal shift towards conscious consumption. Most established suppliers will have an ethical policy or information such as our ethical statement which can be found here...

The importance of offering variety to your customers.

They say variety is the spice of life and nowhere is this more evident than in the world of jewellery. Retailers must curate a range of products to cater to all the tastes of their customer base. From classic designs crafted from 925 sterling silver or 18ct gold to fashion pieces designed with synthetic gemstones, offering a wide selection ensures that your range can appeal to a broader range of customers. Furthermore, providing options at various price points enables retailers to accommodate customers with varying budgets too.

Gemstone Jewellery

Gemstone jewellery occupies a significant niche within the UK's jewellery market. From the blue hues of lapis to the vibrant purple of amethyst, gemstones add a touch of personal connection to any piece of jewellery. In recent years, there has been a resurgence of interest in gemstone jewellery, driven by a growing appreciation for its natural beauty and healing properties. Retailers keen on tapping into this trend must source high quality natural gemstones from reputable suppliers, ensuring authenticity and value for their customers.

Quality Matters:925 Sterling Silver

In the world of jewellery design, few materials possess the versatility of sterling silver. 925 sterling silver is a precious metal renowned for its beauty, durability, and affordability. The "925" designation indicates that the metal is composed of 92.5% pure silver, alloyed with 7.5% of other metals, typically copper. This alloying process enhances the metal's strength and durability while preserving its beauty as a bright metal. Easily worked by Goldsmiths to create a host of designs at a luxury yet affordable price point. Moreover, its hypoallergenic properties make it an ideal choice for individuals with sensitive skin.

Benefits of Opting for High Quality Sterling Silver Jewellery.

Offering high quality sterling silver jewellery presents a host of benefits. Firstly, sterling silver jewellery tends to be more affordable than its gold counterparts, making it accessible to a wider market. This translates to higher profit margins for retailers.
Additionally, the durability of sterling silver ensures a quality product. By offering high quality jewellery, retailers can offer a superior product at a midpoint between fashion and precious jewellery.

Furthermore, sterling silver's versatility allows retailers to cater to a wide range of tastes and preferences, from classic designs to contemporary trends.
When sourcing 925 sterling silver jewellery at wholesale, retailers must exercise due diligence to ensure authenticity and quality. Here are some tips for identifying genuine suppliers:

Silver Stamps & Hallmarks: Genuine 925 sterling silver jewellery may bear a 925 fineness mark or stamp indicating its purity. However, not all silver items will have been stamped; examples such as sterling silver beads on stacking bracelets would be damaged by stamping so wont be identifiable with any fineness markings unless a 925 quality tag has been added. But this is not required for items under the hallmarking weight. Finished jewellery items over 7.78 grams should be hallmarked, this is the official assay office mark. 

If you are selling silver you also must remember to display a dealers notice, a download can be found here...

The Allure of Silver Chains

Shop Silver Chains
Silver chains continue to be an essential jewellery line and are considered a key product line. The possibilities, from the ability to be worn alone for more substantial chains, layered amongst other designs, or used by a retailer to turn a lightweight charm into a finished necklace, ensure a versatile product for retailers to invest in. They hold a coveted place in consumers' hearts, cherished for their understated style and ability to complement any attire. Silver's natural brilliance adds glamour to outfits, making it a favourite among fashion conscious individuals. Moreover, silver chain appeals to a broad demographic, crossing age, gender, and culture, offering something for everyone.

Sourcing Charms for Bracelets

The charm bracelet trend has become a staple in the UK market, captivating consumers with its personalised appeal and serving as wearable mementos for commemorating special moments. From sentimental symbols to playful motifs, these bracelets reflect a desire for self expression and individuality among consumers. Retailers can source a diverse array of high quality charms for bracelets, crafted from premium materials like sterling silver, to meet this demand. Ensuring detailed craftsmanship ensures that each piece resonates with customers on a deeply personal level. When selecting charm suppliers, retailers should prioritise factors such as product authenticity, variety of designs, and ethical sourcing practices, partnering with reputable suppliers who prioritise quality and innovation.

Lightweight Earrings: A Retailer's Delight

As fashion trends evolve, lightweight earrings remain a mainstay in jewellery collections, offering a blend of comfort, style, and affordability. Their lighter weight not only ensures comfort but also results in a more accessible price point, making them an ideal purchase for gifting. This mirrors a growing preference among consumers for accessories that not only enhance appearance but also provide comfort for extended wear. Retailers attuned to market dynamics recognise the advantages of incorporating lightweight earring options into their offerings. Beyond heightened comfort, these earrings appeal to a broader demographic, including those with sensitive ears or those seeking everyday style. Offering a diverse range of lightweight earrings allows retailers to cater to various tastes and preferences while maintaining an attractive price point. When sourcing wholesale suppliers, prioritising quality and craftsmanship is essential. Look for suppliers specialising in lightweight designs and prioritising durable, hypoallergenic materials.

Finding Reliable Wholesale Jewellery Suppliers


In the competitive UK jewellery wholesale market finding reliable suppliers is essential. To achieve this, retailers should employ effective strategies, including thorough research and scrutiny of supplier credentials and reviews. Verifying industry affiliations, such as membership of the NAJ (National Association of Jewellers), ensuring ethical practices and product authenticity. Quality assurance, including checking for metal stamps and hallmarks, is crucial for retailers to trust the consistency and craftsmanship of their jewellery. Competitive pricing without compromising quality is another key consideration. For online sourcing, reputable platforms like trade directories and industry forums offer valuable resources, while attending trade shows provides networking opportunities and insights into emerging trends.


In conclusion, we hope we have provided some invaluable insights into sourcing quality jewellery wholesale in the UK.

It's imperative to prioritise both quality and variety when sourcing wholesale jewellery, ensuring customer satisfaction and loyalty. We encourage retailers to take proactive steps in verifying supplier credentials, maintain stringent quality standards, and exploring reputable wholesale suppliers for their jewellery needs. By prioritising these points, retailers can boost their offerings, distinguish themselves in the market, and ultimately drive success in the competitive landscape of jewellery retail. For more information on Burhouse Limited visit our about us page.
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